USA TRAVEL SHOW March 23-24, 2023

USA Travel Show:

The premier B2B Travel Show in the Nordics with a focus on U.S. destinations and products taking place in Copenhagen, Denmark.


Atlantic Link on behalf of Discover America Denmark for 10 executive years (cxl 2021 due to Covid).

Sponsors & partners:

Brand USA, U.S. Travel Association, Visit Lauderdale & Travel South. 


The program includes a free-flow B2B workshop and various elements such as press conferences, 1-on-1 meeting sessions, round table meetings, panel discussions, keynote speeches from prominent guests, networking receptions, etc.

Buyers and suppliers:

The event attracts exhibitors from almost every corner of the U.S., with representatives from state and city tourism offices, airlines, car rentals, hotel products, etc. that meet with travel trade and media from Scandinavia.

Discover America Nordic:

A corporation with Discover America committees.

News Conference

Various speakers will give a presentation about recent news from their destination or product. 

Market Update

Updates and market insights on the Nordic Travel Market with facts, trends and market conditions, as well as an overview of the Scandinavian traveler profile & behavior of the Nordic Travelers.

One on One Meeting

Through a meeting system, buyers can prebook one-on-one meetings with the exhibiting sellers. 

B2B Workshop

During a 5 hour session, travel agents, tour operators and media will have the opportunity to engage with U.S. exhibitors.