This year we had the pleasure of welcoming 69 exhibitors from almost every corner of the U.S. who met with 200+ travel trade and media from Scandinavia at the evening workshop.
Due to high demand from our exhibitors over the past years, and inspired by Brand USA’s Travel Week in London, we decided to implement a one-on-one meeting session in the afternoon. Travel agents and media were able to pre-book meetings with all exhibitors in advance. The program also contained a news conference and a Nordic market update.
In partnership with Norwegian and Radisson Blu, the Discover America-committee arranged a Hosted buyer program and offered to cover flights to/from Copenhagen as well as one hotel overnight for selected buyers.