THE AMERICAS TRAVEL SHOW - the largest in the Nordics
HIGHLIGHTS 2026
THE AMERICAS
TRAVEL SHOW
FEB 26th, 2026
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About The Americas Travel Show 2026
On the 26th of February, the Americas Travel Show 2026 brought together the biggest players in the travel industry to discuss trends, challenges, and opportunities to grow visitation to the United States and Canada from the Nordic Region.
With more than 120 leading media and travel professionals in attendance, alongside a full evening of networking and business meetings, this year’s edition once again demonstrated the strength and relevance of transatlantic collaboration.
The day began with a market update for exhibitors, followed by welcome remarks to trade and media participants from U.S. Ambassador to Denmark, Kenneth Howery, and the Canadian Ambassador to Denmark, Carolyn Bennett. The day progressed with a 2-hour workshop, mingling and 1:1 meetings before concluding with an exciting prize draw full of excellent prizes from many of our partners.
The Americas Travel Show 2026
Exhibitors 2026
Aalborg Airport, Air Canada, Air France, KLM & Delta Air Lines, AlliedTPro, American Airlines, Atlantic Airways, Billund Airport, Bloomington MN Travel & Tourism, Brand USA, British Airways, Canadian Tours International, Destination Dutchess, Discover Inland Empire, Experience Kissimmee, FiniVin, Finnair, Florida Keys, Fort Myers - Islands, Beaches, and Neighborhoods, Icelandair, Maine Office of Tourism - Discover New England, Mammoth Lakes Tourism, Marseilles Hotel - Dorchester Hotel & Suites of Dorchester, Nashville Convention & Visitors Corp, New World Travel, Philadelphia Convention and Visitors Bureau: DiscoverPHL, Port of Seattle, Rocky Mountaineer & Canyon Spirit, SAS, State of Washington Tourism, Travel South USA, U.S. Virgin Islands, Utah Office of Tourism, Visit California, Visit Lauderdale, Visit Santa Cruz County, Yosemite Mariposa County
Program 2026
Thursday, February 26th
15.00 - 16.00
Exhibitor Market Update
Exhibitors receive an update on the Nordic market.
16.30 - 17.00
Check-in
Check-in for travel agents and media
17.45 - 18.00
Welcome remarks
Karin Gert Nielsen, Chair Discover America & CEO Atlantic Link
The US Ambassador to the Kingdom of Denmark, Mr. Kenneth Howery
The Canadian Ambassador to the Kingdom of Denmark, Carolyn Bennett
18.00 - 20.00
Workshop
Open for media & travel agents, incl. 1:1 meetings.
20.00 - 21.00
Buffet dinner & prize draw
