HIGHLIGHTS 2026






HIGHLIGHTS 2026

THE AMERICAS

TRAVEL SHOW 

FEB 26th, 2026

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About The Americas Travel Show 2026


On the 26th of February, the Americas Travel Show 2026 brought together the biggest players in the travel industry to discuss trends, challenges, and opportunities to grow visitation to the United States and Canada from the Nordic Region.


With more than 120 leading media and travel professionals in attendance, alongside a full evening of networking and business meetings, this year’s edition once again demonstrated the strength and relevance of transatlantic collaboration.


The day began with a market update for exhibitors, followed by welcome remarks to trade and media participants from U.S. Ambassador to Denmark, Kenneth Howery, and the Canadian Ambassador to Denmark, Carolyn Bennett. The day progressed with a 2-hour workshop, mingling and 1:1 meetings before concluding with an exciting prize draw full of excellent prizes from many of our partners.


The Americas Travel Show 2026


Exhibitors 2026

Aalborg Airport, Air Canada, Air France, KLM & Delta Air Lines, AlliedTPro, American Airlines, Atlantic Airways, Billund Airport, Bloomington MN Travel & Tourism, Brand USA, British Airways, Canadian Tours International, Destination Dutchess, Discover Inland Empire, Experience Kissimmee, FiniVin, Finnair, Florida Keys, Fort Myers - Islands, Beaches, and Neighborhoods, Icelandair, Maine Office of Tourism - Discover New England, Mammoth Lakes Tourism, Marseilles Hotel - Dorchester Hotel & Suites of Dorchester, Nashville Convention & Visitors Corp, New World Travel, Philadelphia Convention and Visitors Bureau: DiscoverPHL, Port of Seattle, Rocky Mountaineer & Canyon Spirit, SAS, State of Washington Tourism, Travel South USA, U.S. Virgin Islands, Utah Office of Tourism, Visit California, Visit Lauderdale, Visit Santa Cruz County, Yosemite Mariposa County


Program 2026

Thursday, February 26th

15.00 - 16.00

Exhibitor Market Update
Exhibitors receive an update on the Nordic market.


16.30 - 17.00

Check-in
Check-in for travel agents and media


17.45 - 18.00
Welcome remarks

Karin Gert Nielsen, Chair Discover America & CEO Atlantic Link

The US Ambassador to the Kingdom of Denmark, Mr. Kenneth Howery

The Canadian Ambassador to the Kingdom of Denmark, Carolyn Bennett

18.00 - 20.00

Workshop

Open for media & travel agents, incl. 1:1 meetings.




20.00 - 21.00

Buffet dinner & prize draw

THANK YOU TO OUR 2026 PARTNERS AND SPONSORS

PREVIOUS HIGHLIGHTS

USA Travel Show 2024

USA Travel Show 2023