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USA TRAVEL SHOW NORDICS

October, 2025 - specific dates TBA

ABOUT USA TRAVEL SHOW


Launched in 2012 – USA Travel Show Nordics is the premier opportunity for U.S. destinations and hospitality brands to meet face-to-face with the Nordic travel trade and media.


The B2B travel show focuses on U.S., Canada and Caribbean destinations and products only and is organized by Atlantic Link on behalf of Discover America. Strategic partners include Brand USA and U.S. Travel Association.


Partner Benefits

  • Opportunity to showcase your USA destination or product to Nordic travel trade and media
  • Exclusive roundtable session and news conferences
  • Tour operator insights
  • Nordic Market update


Cost (exhibitors)

  • Two day program: $2,500 + $500 extra delegate, +VAT
  • One day program: $1,500 + $250 extra delegate, +VAT
    Additional:
  • News conferences, 45 minutes each, price: $1,500, +VAT
  • Sponsorship opportunities both days


PROGRAM - OCTOBER 2025

B2B day


09.00 - 10.00

Check-in and networking breakfast.

For exhibitors.


10.00 - 11.00

Market update

For exhibitors, media, and travel agents.


11.00 - 11.15

Break.


11.15 - 12.15

Tour operator panel – the State of travel to the US

Learn from Industry leaders on trends in travel to the US, disrupters, positive and negative impact on consumer demand.
For exhibitors, media, and travel agents.


12.15 - 13.15

Networking luncheon.


13.15 - 14.15

Airline and DMO, Industry panel
A panel discussion on air travel to and from the USA, covering current trends, challenges, and future prospects.

For exhibitors, media, and travel agents.


14.15 - 14.30

Break - Sponsored by Visit Anchorage Alaska


14.30 - 15.15

News conference slot 1


15.15 - 16.00

News conference slot 2


16.00 - 16.45

News conference slot 3


16.45 - 17.00

Break


17.00 - 17.45

Travel agents and media check-in, welcome reception

For exhibitors, media, and travel agents.


17.30 - 17.35

Group picture

All exhibitors at staircase with US Ambassador


17.45 - 18.00

Welcome remarks


18.00 - 20.00

Workshop open for travel agents and media


20.00 - 21.00

Buffet dinner


21.00 - 21.30

Prize draw


Conference day


Program under development.


PARTNERS 2025

The following exhibitors and partners have already signed up: Air France KLM Delta, AlliedTPro, American Airlines, Brand USA, British Airways, Experience Kissimmee, Greater Miami & Miami Beach, Icelandair, Mammoth Lakes, New World Travel, Philadelphia CVB, Port of Seattle, Rocky Mountaineer, The Florida Keys& Key West, Travel Texas, US Embassy, Virgin Atlantic, Visit Anchorage, Visit California, Visit Florida Keys, Visit Lauderdale, Visit Maine, Visit the Santa Ynez Valley, Yosemite Mariposa County and more to come.

PREVIOUS HIGHLIGHTS

USA Travel Show 2023

USA Travel Show 2024

THANK YOU TO OUR 2024 PARTNERS AND SPONSORS