USA TRAVEL SHOW - the largest in the Nordics
USA TRAVEL SHOW NORDICS
February 26-27, 2026
ABOUT USA TRAVEL SHOW
Launched in 2012 – USA Travel Show Nordics is the premier opportunity for U.S. destinations and hospitality brands to meet face-to-face with the Nordic travel trade and media.
The B2B travel show focuses on U.S., Canada and Caribbean destinations and products only and is organized by Atlantic Link on behalf of Discover America. Strategic partners include Brand USA and U.S. Travel Association.
Partner Benefits
- Opportunity to showcase your USA destination or product to Nordic travel trade and media
- Exclusive roundtable session and news conferences
- Tour operator insights
- Nordic Market update
Cost (exhibitors)
- Booth & one delegate $2,000 + $500 per extra delegate, +VAT
Additional:
- News conferences, 45 minutes each, price: $1,500, +VAT
- Sponsorship opportunities both days
PROGRAM - TBC
B2B day
09.00 - 10.00
Check-in and networking breakfast.
For exhibitors.
10.00 - 11.00
Market update
For exhibitors, media, and travel agents.
11.00 - 11.15
Break.
11.15 - 12.15
Tour operator panel – the State of travel to the US
Learn from Industry leaders on trends in travel to the US, disrupters, positive and negative impact on consumer demand.
For exhibitors, media, and travel agents.
12.15 - 13.15
Networking luncheon.
13.15 - 14.15
Airline and DMO, Industry panel
A panel discussion on air travel to and from the USA, covering current trends, challenges, and future prospects.
For exhibitors, media, and travel agents.
14.15 - 14.30
Break - Sponsored by Visit Anchorage Alaska
14.30 - 15.15
News conference slot 1
15.15 - 16.00
News conference slot 2
16.00 - 16.45
News conference slot 3
16.45 - 17.00
Break
17.00 - 17.45
Travel agents and media check-in, welcome reception
For exhibitors, media, and travel agents.
17.30 - 17.35
Group picture
All exhibitors at staircase with US Ambassador
17.45 - 18.00
Welcome remarks
18.00 - 20.00
Workshop open for travel agents and media
20.00 - 21.00
Buffet dinner
21.00 - 21.30
Prize draw
Conference day
Program under development.
PREVIOUS HIGHLIGHTS
USA Travel Show 2023
USA Travel Show 2024
THANK YOU TO OUR 2024 PARTNERS AND SPONSORS
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