THE AMERICAS TRAVEL SHOW - the largest in the Nordics
THE AMERICAS TRAVEL SHOW NORDICS
February 26-27, 2026
ABOUT THE AMERICAS TRAVEL SHOW
Launched in 2012 – The Americas Travel Show is the premier opportunity for American destinations and hospitality brands to meet face-to-face with the Nordic travel trade and media.
The B2B travel show focuses on U.S., Canada, South America, and Caribbean destinations and products only and is organized by Atlantic Link on behalf of Discover America. Strategic partners include Brand USA and U.S. Travel Association.
Partner Benefits
- Opportunity to showcase your destination or product to Nordic travel trade and media
- Exclusive roundtable session and news conferences
- Tour operator insights
- Nordic Market update
Cost (exhibitors)
- Booth & one delegate $2,000 + $500 per extra delegate, +VAT
Additional:
- News conferences, 45 minutes each, price: $1,500, +VAT
- Sponsorship opportunities both days
PROGRAM - TBC
Day one - Workshop
February 26, 2026
10.00 - 10.30
Check-in
10.30 - 11.30
Market update
11.30 - 12.30
Networking lunch
Buyers and exhibitors
12.30 - 16.30
One-on-one meetings
16.30- 17.00
Break
17.00 - 17.45
Travel agents and media check-in, welcome reception
For exhibitors, media, and travel agents.
17.30 - 17.35
Group picture
All exhibitors at staircase
17.45 - 18.00
Welcome remarks
18.00 - 20.00
Workshop - free flow
Open for travel agents and media
20.00 - 21.00
Buffet dinner
21.00 - 21.30
Prize draw
Day two - Conference Day
February 27, 2026
9.00 - 9.30
Check-in
9.30 - 10.30
Tour operator panel – the State of travel to the Americas
Learn from Industry leaders on trends in travel to the Americas, disrupters, positive and negative impact on consumer demand.
For exhibitors, media, and travel agents.
10.30-10.45
Break
10.45 - 11.45
Airline and DMO, Industry panel
A panel discussion on air travel to and from the Americas, covering current trends, challenges, and future prospects.
For exhibitors, media, and travel agents.
11.45 - 12.45
Networking lunch
12.45 - 13.30
News conference slot 1
13.30 - 14.15
News conference slot 2
14.15 - 15.00
News conference slot 3
15.00 - 16.00
Reception and networking
For exhibitors, media, and travel agents.
Endorsements
Embassy of Canada
Brand USA
Embassy of the USA
PREVIOUS HIGHLIGHTS
2023
2024
THANK YOU TO OUR 2024 PARTNERS AND SPONSORS
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