MARCH 7, 2022


USA Travel Show 2022

Welcome to the premier travel show in Scandinavia

The USA Travel Show 2022 will showcase the diverse range of travel experiences available throughout the United States and is the business platform for U.S. suppliers to engage with key buyers and media from the Nordic countries.

The USA Travel Show will serve to support growth in the U.S. travel sector and will create more opportunities than ever before to inspire the Nordic travelers to visit the USA to, through and beyond the gateways.

This exciting day brings together the biggest players in the travel industry to discuss trends, challenges, innovations and opportunities to grow visitation to the United States from the Nordic region. An invitation-only event that allows airlines, travel agents and tour operators to connect directly with U.S. exhibitors - from destination marketing organizations and hospitality providers, airlines, and car rental to hotels and attractions.

The rich full-day program around your needs, we welcome Exhibitors and Buyers to be part of this immersive celebration of the United States.


Karin Gert Nielsen

CEO, Atlantic LInk & Managing Director, Discover America


Information for Exhibitors

When & Where

USA Travel Show 2022 will take place in Copenhagen, Denmark on March 7, right before ITB in Berlin, which is only a one-hour flight away.

Maximize the ROI on your visit to Scandinavia by combining your attendance at USA Travel Show with exhibiting at the two leading USA consumer shows in Scandinavia - all in 3 days! Swansons USA Day takes place on March 5th in Osby, Sweden (2 hour drive from Copenhagen, shuttle service avaliable) and FDM travel's USA Event 2022 takes place on March 6th in Copenhagen.

Program Highlights

Nordic Market Update

Market update session for exhibitors where Atlantic Link and Discover America will provide you insights about the Nordic traveler and the latest travel trends.

News Conferences

Exhibitors have the opportunities to present destination updates to the Nordic press. Time slots are 45 minutes. Read more under 'prices'

One-on-one Meeting Sessions

Exhibitors have the opportunities to pre-book meetings with Nordic buyers prior to the free flow workshop.

Free Flow B2B Workshop

The evening workshop with welcome 250+ Nordic buyers and media. Official opening by the U.S. Ambassador to the Kingdom of Denmark, a free flow workshop, American show-cooking followed by a prize draw.


- Table including one representative $ 1,500

- Extra representative $ 250

- Walk-in or brochure hand out only $ 250

- News conference $ 1,000

Sign up now and get a full year membership of Discover America in 2022!


Want to become an official sponsor of USA Travel Show 2022 and get extra visibility during the event? Contact kgn@atlanticlink.net to learn more about the sposorship opportunities!

Date & Location

Date:              March 7, 2022

Venue:           To be confirmed


Name:           Karin Gert Nielsen

Email:            kgn@atlanticlink.net