FEB 29th & MAR 1st, 2024

Price: $ 2.500, extra delegate $ 500


Launched in 2012 – USA Travel Show Scandinavia is the premier opportunity for U.S. destinations and hospitality brands to meet face-to-face with the Scandinavian travel trade and media.

The B2B travel show focuses on U.S., Canada and Carribean destinations and products only and is organized by Atlantic Link on behalf of Discover America. Strategic partners include Brand USA, and U.S. Travel Association.

Preliminary Program 2024

Wednesday, February 28th

For early arrivals on Wednesday we will host a welcome reception Radisson Blu from 17.30-19.30

Thursday, February 29th

                                                                                         09.00 – 12.00         Booth set up

                                                                                         12.00 – 13.00          Welcome & lunch

                                                                                         13.00 – 15.00          News conference, 4 slots of 30 minutes

                                                                                         15.00 – 17.00          1-on-1 prebooked meetings with media and tour operators

                                                                                         17.00 – 21.30           Evening workshop open for all travel trade & media

Friday, March 1st

                                                                                         08.00 – 09.00        Registration, Table set up, breakfast and networking.

                                                                                         09.00 – 09.45         Welcome by Karin Gert Nielsen/Atlantic Link & Brand USA

                                                                                         10.00 – 1045           Tour operator panel – the future of longhaul travel

                                                                                         11.00 – 11.45            Nordic Townhall – US Airlift

                                                                                         12.00 – 12.45            Lunch break and networking

                                                                                         13.00 – 13.45            Insights from the industry leaders (DMO’s Scandinavia and USA)

                                                                                         14.00 – 16.00           Closing reception

Important dates:

Swanson, March 2nd, 2024

FDM Travel Show, March 3rd, 2024


USA Travel Show 2023

USA Travel Show 2020

The following exhibitors participated in 2023

Visit California, Visit West Hollywood, Visit the Santa Ynez Valley, Mammoth Lakes Tourism, Yosemite Mariposa County, Visit Greater Palm Springs, NYC & COMPANY, SUMMIT One Vanderbilt, New Yorker Travel & Events, Port of Seattle, Travel South USA (a 12-state regional marketing alliance owned by the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia), Explore Charleston, EXPERIENCE KISSIMMEE, Visit Lauderdale, Fort Myers - Islands, Beaches & Neighborhoods, Visit St Pete/Clearwater, Visit Orlando, GREATER MIAMI & MIAMI BEACH, Visit Tampa Bay, Memphis Tourism, U.S. Virgin Islands, Utah Office of Tourism, TRAVEL TEXAS, Mall of America & Bloomington Convention and Visitors Bureau, Explore Fairbanks Alaska, AIR FRANCE, KLM & DELTA AIR LINES, British Airways, American Airlines & Iberia, ICELANDAIR, Air Canada, SAS, Norse, PLAY Airlines, Condor, RCL, American Queen Voyages, Cruise America RV Rentals, Avis Budget Group, SIXT, Brand USA, EagleRider Motorcycle Rentals & Tours, thl – Road Bear & El Monte RV Rentals, Aalborg Airport, Aarhus Airport, Billund Airport, Universal Parks & Resorts, America’s Top Attractions, U.S. Embassy Copenhagen, University College of Northern Denmark, America & Beyond, FiniVin, Bloomington, California Wines, Webbeds, JAMAICA TOURIST BOARD.