FEB 29th & MAR 1st, 2024

Price: $ 2.500, extra delegate $ 500


Launched in 2012 – USA Travel Show Scandinavia is the premier opportunity for U.S. destinations and hospitality brands to meet face-to-face with the Scandinavian travel trade and media.

The B2B travel show focuses on U.S., Canada and Carribean destinations and products only and is organized by Atlantic Link on behalf of Discover America. Strategic partners include Brand USA, and U.S. Travel Association.


America & Beyond, American Airlines, Bahamas, Brand USA, Cruise America & Canada RV Rentals, Delta, Eaglerider Motorcycle rental & tours, Experience Kissimmee, Greater Palm Springs, Icelandair, Kennedy Space Center, Marseille Hotel Dorchester Miami, Memphis Tourism, Philadelphia CVB, Port of Seattle, Rocky Mountaineer, Seaworld Parks & Entertainment, Travel South, Travel Texas, UTAH Office of Tourism, Visit Anchorage & Alaska Railroad, Visit California, Visit Lauderdale, Visit Mississippi, Visit Orlando, Visit St. Pete/Clearwater, Visit the Santa Ynez Valley and more to come.

Program 2024

Thursday, February 29th

                                                                                         09.00 – 12.00         Booth set up (exhibitors)

                                                                                         12.00 – 14.00          Welcome & lunch (exhibitors)

                                                                                                                             Market update by Discover America and Brand USA

                                                                                                                          Key note by: US Commercial Service  

                                                                                         14.00 – 16.00          1-on-1 prebooked meetings with media and tour operators

                                                                                         16.00 - 17.00           Free time, floor open for exhibitors               

                                                                                         17.00 – 21.30           Evening workshop open for all travel trade & media

Friday, March 1st

Open for all travel trade & media

                                                                                         08.00 – 09.00         Breakfast and networking

                                                                                         09.00 – 09.45         Welcome by Karin Gert Nielsen/Discover America & Brand USA

                                                                                         10.00 – 1045           Tour operator panel – the future of longhaul travel

                                                                                         11.00 – 11.45            Nordic Townhall – US Airlift

                                                                                         12.00 – 12.45            Lunch break and networking

                                                                                         13.00 – 13.45            Insights from the industry leaders (DMO’s Scandinavia and USA)

                                                                                         14.00 – 16.00           Closing reception

Consumer shows:

Swanson, March 2nd, 2024

FDM Travel Show, March 3rd, 2024

Contact kgn@atlanticlink.net for more information


USA Travel Show 2023

USA Travel Show 2020

The following exhibitors participated in 2023

Visit California, Visit West Hollywood, Visit the Santa Ynez Valley, Mammoth Lakes Tourism, Yosemite Mariposa County, Visit Greater Palm Springs, NYC & COMPANY, SUMMIT One Vanderbilt, New Yorker Travel & Events, Port of Seattle, Travel South USA (a 12-state regional marketing alliance owned by the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia), Explore Charleston, EXPERIENCE KISSIMMEE, Visit Lauderdale, Fort Myers - Islands, Beaches & Neighborhoods, Visit St Pete/Clearwater, Visit Orlando, GREATER MIAMI & MIAMI BEACH, Visit Tampa Bay, Memphis Tourism, U.S. Virgin Islands, Utah Office of Tourism, TRAVEL TEXAS, Mall of America & Bloomington Convention and Visitors Bureau, Explore Fairbanks Alaska, AIR FRANCE, KLM & DELTA AIR LINES, British Airways, American Airlines & Iberia, ICELANDAIR, Air Canada, SAS, Norse, PLAY Airlines, Condor, RCL, American Queen Voyages, Cruise America RV Rentals, Avis Budget Group, SIXT, Brand USA, EagleRider Motorcycle Rentals & Tours, thl – Road Bear & El Monte RV Rentals, Aalborg Airport, Aarhus Airport, Billund Airport, Universal Parks & Resorts, America’s Top Attractions, U.S. Embassy Copenhagen, University College of Northern Denmark, America & Beyond, FiniVin, Bloomington, California Wines, Webbeds, JAMAICA TOURIST BOARD.