About USA Travel Show Nordics 2024

USA Travel Show 2024 took place on February 29th and March 1st, and brought together the biggest players in the travel industry to discuss trends, challenges, and opportunities to grow visitation to the United States from the Nordics.

Thursday's program began with a market update, followed by +170 prescheduled 1-on-1 meetings, and 2 hosted news conferences by Philadelphia and Travel South USA. Visit Lauderdale hosted a welcome reception, and United States Ambassador to the Kingdom of Denmark, Alan Leventhal opened the free flow workshop with +250 agents and media representatives meeting with 70 exhibitors.

On Friday, we hosted the Travel Insights, DBTA & Discover America Conference Day. With many inspirering expert speakers and panel discussions, we got an update on the US election, and a focus on how AI will impact the travel industry. We concluded the day with a Visit California closing reception.