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NORTH AMERICA TRAVEL SHOW NORDICS

February 26-27, 2026

ABOUT NORTH AMERICA TRAVEL SHOW


Launched in 2012 – The North America Travel Show is the premier opportunity for American destinations and hospitality brands to meet face-to-face with the Nordic travel trade and media.


The B2B travel show focuses on U.S., Canada and Caribbean destinations and products only and is organized by Atlantic Link on behalf of Discover America. Strategic partners include Brand USA and U.S. Travel Association.


Partner Benefits

  • Opportunity to showcase your destination or product to Nordic travel trade and media
  • Exclusive roundtable session and news conferences
  • Tour operator insights
  • Nordic Market update


Cost (exhibitors)

  • Booth & one delegate $2,000 + $500 per extra delegate, +VAT


Additional:

  • News conferences, 45 minutes each, price: $1,500, +VAT
  • Sponsorship opportunities both days


PROGRAM - TBC

Day one - Workshop
February 26, 2026


10.00 - 10.30

Check-in


10.30 - 11.30

Market update


11.30 - 12.30

Networking lunch

Buyers and exhibitors


12.30 - 16.30

One-on-one meetings


16.30- 17.00

Break


17.00 - 17.45

Travel agents and media check-in, welcome reception

For exhibitors, media, and travel agents.


17.30 - 17.35

Group picture

All exhibitors at staircase


17.45 - 18.00

Welcome remarks


18.00 - 20.00

Workshop - free flow
Open for travel agents and media


20.00 - 21.00

Buffet dinner


21.00 - 21.30

Prize draw


Day two - Conference Day

February 27, 2026


9.00 - 9.30

Check-in 


9.30 - 10.30

Tour operator panel – the State of travel to the US

Learn from Industry leaders on trends in travel to the US, disrupters, positive and negative impact on consumer demand.
For exhibitors, media, and travel agents.


10.30-10.45

Break


10.45 - 11.45

Airline and DMO, Industry panel
A panel discussion on air travel to and from the USA, covering current trends, challenges, and future prospects.

For exhibitors, media, and travel agents.


11.45 - 12.45

Networking lunch


12.45 - 13.30

News conference slot 1


13.30 - 14.15

News conference slot 2


14.15 - 15.00

News conference slot 3


15.00 - 16.00

Reception and networking

For exhibitors, media, and travel agents.

PREVIOUS HIGHLIGHTS

2023

2024

THANK YOU TO OUR 2024 PARTNERS AND SPONSORS